Our design studio works at the intersection of concept, product and meaning. The studio employs designers from diverse creative backgrounds including branding, fashion, textiles and interior design to offer an interdisciplinary approach to each project.
This integrated distilled experience of the various design discplines allows the team to design with relevance and infuse each project with a global creative perspective and tie together local artisanal art & craft with the brand’s vision and a sense of place.
Preliminary Research
Brand Audit
Concept Study of the Property/Interiors
Local Textiles and Culture
Design Direction
Mind Mapping
Exploring multiple design directions for connecting people, place, space, textiles, culture, fashion and brand aesthetics together
Mood boarding
A visual summary of inspirational images, objects, material swatches, trims, or product examples that explain the uniform concept for the respective brand.
Designing
While mood boarding defines design directions, the next step involves designing a complete collection of uniforms based on these design directions. The collection includes styling options customized for a brand including all the departments and designations across the property/store.
Materiality
Once the designs are finalized, contemporary breathable textures are shared for selection. The overall design, climatic conditions, job role, and wash cycle sustenance play an important role while deciding the right materiality for the project.
Sampling
Creating a set of selected samples based on the final designs and fabrics selected. Our product development specialists create technical specifications and closely work with artisans and factories to get the detailing and quality correct.
